These are my notes and thoughts on AI, systems, and ways of workingalongside digital marketing, martech, and content creation. Some are long-form, some are shorter observations, but all of them are focused on what actually holds up in practice, rather than what's new or trending. Less noise, more signal.
Browse by topic below.
Learn how to add Google Analytics to your WordPress site without plugins to improve blog performance. Follow our step-by-step guide, using best practices for adding code snippets to WordPress.
September 8, 2025
Adding custom code or scripts directly to a parent theme’s might seem like a quick fix, but those changes are lost as soon as the theme updates. The safer solution is to use a child theme. In this post, I’ll explain why that matters and how to create a child theme in just a few minutes.
September 8, 2025